Camilla Gough visual identity

Identity for Camilla Gough, one of Melbourne’s most progressive contemporary jewellers.

Camilla’s work is conceptually based and has a strong sense of story telling. In creating an identity for her we wanted the capture the essence of a sense of process and deep thought that goes into creating each individual piece of art. Whilst also referencing her sculptural style of work. Her logo mark appears to build from a faint scattering of gems to a more structured, connected piece.
Camilla’s promotional cards highlight the conceptual side to her work and how her jewellery references both built and natural forms. A streetlight flaring in an urban setting is translated into a sparkling jewel erupting from the band of a ring.