In 2008 Langdonlorraine was approached to refresh the well known brand for Tattersall’s. Tattersall’s wanted to modernise the brand so that it would appeal to a more youthful market. It was important that George Adams (“the man with the hat”) remained, and was recognisable. An extension (TattsQuick) of the brand was also to be created to appear in 7-eleven stores.Designed by langdonlorraine, commissioned and project management by Studio Ginger. www.studioginger.com.au The retail brand rollout of this project was controlled by Tattersalls.