Egetal e-mail out

e.g.etal webpage

e.g.etal advertising campaign

The objective of the campaign was to individually showcase two hand made rings in an engaging manner. We wanted to capture the rings, but also create a sense of theatre around them. We commissioned a photographer to capture the rings on the body in a painterly feel.
Photography by Isamu Sawa

e.g.etal packaging

Range of packaging for e.g.etal contemporary jewellery and objects gallery and store. Taking the notion of the facets of a diamond the packaging explores the concept of scale and perception. The same gemstone like object is seen in micro on the small boxes and then in exploded views on the customised bag.

e.g.etal promotional material

The Giving Beads

Invitation to attend a charity auction. 2 individual necklaces made with beads from 90 Australian artists were to be auctioned. During the build up to the auction, one bead was threaded onto the necklace each day. We wanted the invitation to begin the process, starting with the bare thread, to create a sense of anticipation.

Curvilinear

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Launch invitation for Camilla Gough jewellery collection at e.g.etal during the 2007 Motorola Melbourne Spring Fashion Week

e.g.etal sales cards

Sales cards