Langdonlorraine were privileged to be chosen to rebrand Padre Coffee. Padre are a passionate team of dedicated roasters and switched on coffee aficionados that pride themselves on exceptional products and outstanding service. Their new brand celebrates the precision of coffee roasting. The symbol is inspired by a group head and makes reference to a crown to represent the premium nature of the brand and their name Padre (as in father). A suite of coffee inspired icons provide endless flexibility in communications. It has been a fantastic project with an awesome client that is gradually rolling out across their three cafes in Brunswick, South Melbourne Market and Queen Victoria Market, packaging, signage, vehicles and communications.