San Antone

Kevin Bludso, owner of iconic Bludso’s BBQ, brings his unique flavours to San Antone by Bludso’s BBQ – exclusive to Crown Melbourne. Kevin is a third-generation pit master whose proud barbecue tradition begins with his family – they’ve been barbecuing for over a century. His granny, a Texan native, taught him how to smoke brisket and ribs using her own secret recipes when he was just nine years old. To get his genuine Texan taste just right, a combination of handpicked woods, as well as natural charcoal, are stacked in an authentic smoker and cooked for 14 hours. 

The San Antone by Bludso’s BBQ brand is a modern take on cattle branding irons and plays on the use of neon in Texas BBQ steak houses. It has multiple applications across distinctively BBQ themed iconography: a cleaver, pig, cow, chicken and lamb. The colour palette is made of bold colours: Black representing the charcoal and red the glow of the BBQ. Langdonlorraine created the brand look and feel, uniforms, promotional t-shirts, tray liners, coasters, business cards and signage. We provided templates for web graphics and promotional communications along with a detailed brand style guide. Working closely with Techné Architecture + Interior Design langdonlorraine created a unique graphic look and feel for the large format interior graphics to tie in the branding and interior palette designed by Techné Architects. 

Graphic Design and Branding by langdonlorraine. Architecture and Interior Design by Techné Architecture + Interior Design. On-site photography by Crown Melbourne Limited.