Specialist Espresso is a passionate team of highly skilled professionals, with a focus on Australia-wide distribution, service and support of high-end, specialty coffee equipment and parts.
The brand mark was inspired by distinctive forms of the individual components of the coffee machine, to create a heroic and memorable symbol, whilst the stylised typography pays homage to iconic coffee machine branding.
A suite of icons was developed in similar styling to reflect the four main aspects to their business: Equipment, Service, Parts and Rental.