In 2019 langdonlorraine was approached to refresh the Victorian Electoral Commission (VEC) brand and consolidate their disparate internal and external communications.
The project involved refining the master brand and creating a new and refreshed visual look and feel through modernising their colour palette and graphic approach. The final result was a robust system of clear communication templates for internal and external documents, posters, social media tile and accompanying detailed set of brand guidelines.
Iangdonlorraine undertook stakeholder engagement surveys and workshops to determine the tone of voice and creative approach. We also inducted staff on the use of the guidelines and templates.